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How long does it take to build a website?

Kartik Kaushik · 1 July 2026 · 4 min read

The most common question I get before a build is "how long will this take?" The honest answer surprises people. The code is the fast part. A simple small business site can be built in a couple of days. What stretches a project to six weeks is almost never the developer. It is the content.

Here is what actually drives the timeline, by site type, so you can plan around the real bottleneck instead of the imagined one.

Realistic timelines by site type

Rough ranges, assuming your content is ready when we start:

  • One-page or simple brochure site: 3 to 7 days
  • Five-page small business site: 1 to 2 weeks
  • Site with a booking system: 2 to 3 weeks
  • Online store: 2 to 4 weeks
  • Custom web app: 4 weeks and up

Notice the jump happens with features, not page count. Five static pages is quick. The moment you add bookings, logins, payments, or a product catalogue, you add setup, testing, and edge cases. That is where weeks go.

What actually slows a build down

In my experience the holdup is the same nine times out of ten. It is the content, and content means:

  • → the words for each page
  • → photos of your work, your team, your shopfront
  • → your logo in a usable file
  • → your services, prices, and opening hours
  • → reviews or testimonials to show

A site can be 90 percent built and then sit for three weeks because the homepage text never gets written. The developer is done. The project is not, because half of it lives in your head and your phone's camera roll. The single best thing you can do to speed up a build is have your content ready on day one.

How a focused site goes live in days

The way to move fast is to keep the first version tight. You do not need ten pages and a custom booking engine at launch. You need a site that says what you do, builds a little trust, and makes it easy to get in touch. Everything else can come in a second pass once the site is already earning.

A lean launch looks like this:

  • ✅ a clear homepage with your services and area
  • ✅ an about section that reads like a real person
  • ✅ contact details and a simple enquiry form
  • ✅ mobile-first, because that is where your visitors are
  • ✅ live, indexed, and ready for the phone to ring

Strip it to that and a few days is genuinely realistic. We have shipped tidy briefs in under a week. If you want the wider view on planning a build, my piece on what makes a good small business website is a useful companion.

How to speed your own project up

You control more of the timeline than you think. Before you brief anyone:

  1. Write a rough page of "what we do, who for, where" in plain words. Polish comes later.
  2. Pick 8 to 12 real photos. Phone shots of actual work beat stock every time.
  3. Find your logo as a PNG or SVG, not a screenshot.
  4. List your services and any prices you are happy to show.
  5. Grab three reviews you are proud of.

Hand that over and the build flies. Show up with nothing and the project waits on you, not the designer.

Builder versus done for you, on time

If you build it yourself on Wix or Squarespace, "how long" becomes "how many evenings can you spare." Most first-time DIY sites take 20 to 40 hours spread over weeks, because life gets in the way. There is no deadline but the one you set. I cover that trade in full in website builder versus web designer.

Done for you trades money for speed and a finish date. With us, a simple custom site is $249 AUD as a one-off, and you get a clear timeline up front, not a vague "soon." You can see what is included on the pricing section. For a neutral checklist on getting a business set up online, business.gov.au is worth a read.

FAQ

How long does it take to build a small business website?

A focused brochure site can go live in 3 to 7 days once your content is ready. The build itself is fast. The wait is almost always you gathering photos, text, and your logo.

Why do website projects take so long?

It is rarely the code. Projects stall on content. Owners get busy, the words never get written, and the photos never arrive. The site sits at 90 percent done for weeks waiting on you.

How fast can a website go live?

If your content is ready on day one and the scope is a simple site, a few days is realistic. We have turned tidy briefs around in under a week. A store or booking system takes longer.

How long does an online store take to build?

Longer than a brochure site. Plan for 2 to 4 weeks. Every product needs a photo, a price, a description, and stock setup, and that data entry is the slow part, not the build.