Websites for tradies in Melbourne

Most tradies I talk to get work two ways. Someone passes on their number, or someone finds them on Google at 7am with a problem. The number gets passed on plenty. The Google part is where a lot of good tradies lose jobs they never even knew existed.

Here is the thing. When a mate gives out your name, the first move is almost always a quick search to check you are legit. No site, or a dead Facebook page from 2019, and you look like a gamble. A simple, honest website fixes that in about ten seconds of someone's time. This post covers what a tradie website in Melbourne actually needs, and what it should cost.

Almost everyone lands on a phone

Check the numbers on any tradie site and the same pattern shows up. Roughly 8 in 10 visitors are on a mobile, often standing in the spot where the problem is. Blocked drain, dead power point, fence half down. They are not sitting at a laptop comparing five quotes.

That changes what the site has to do:

• → load in a couple of seconds, not ten
• → show a big click-to-call button before they scroll
• → say what you do and where, up top
• → work with one thumb, no pinch and zoom

If someone has to hunt for your number, they hit back and call the next bloke. A tradie website lives or dies on how fast it gets them to a call.

The five things every tradie site needs

You do not need ten pages. You need the stuff that turns a stranger into a phone call:

• ✅ a clear list of services so they know you do their job
• ✅ the suburbs you cover, written out, not just "Melbourne wide"
• ✅ photos of real jobs you have done, not stock images
• ✅ three to five reviews with first names and suburbs
• ✅ your licence, insurance or trade credentials in plain sight

Real photos do more than any clever copy. A homeowner can spot a stock photo a mile off. A picture of a deck you actually built, or a board you actually rewired, tells them you are real and you do good work.

Suburbs are how you get found

People do not search "plumber". They search "plumber Reservoir" or "electrician near Footscray". Google reads your site to work out where you operate. If your suburbs are only in your head, you stay invisible for those searches.

List the suburbs you genuinely cover. Northcote, Preston, Coburg, Brunswick, whatever your run actually is. Be honest about it, because driving an hour for a small job kills your day. Done right, this is the difference between a site that just sits there and one that brings in local work. If that is the goal, our note on how to get found on Google in Melbourne walks through the basics.

Reviews and credentials do the trust work

A new customer is taking a small risk letting you into their home or onto their site. Reviews and credentials shrink that risk.

• → pull a few of your best Google reviews onto the page
• → show your licence number if your trade has one
• → mention years on the tools and any tickets you hold

If you are not on Google Business Profile yet, set it up first. It is free and it feeds both your reviews and your map ranking. Start at google.com/business. The reviews you collect there can sit right on your site.

What a tradie website in Melbourne should cost

This is where most tradies get scared off. A typical Melbourne agency quote for a small site runs $2,000 to $5,000, and then a monthly fee on top. For a few pages and a contact form, that is paying for their office, not your website.

We keep it flat. A clean, custom tradie site is $249 AUD, one-off. Add done-for-you SEO for $349 so you start ranking for those suburb searches. No lock-in, no surprise invoices. You can see the full breakdown on the pricing section. If you want the wider picture across trades, the tradie website pricing in Melbourne piece breaks down what really drives the cost.